1. Web Audit
- First look - the visual impact the website has.
- Navigation - ease of navigation, how long it takes to find the desired information.
- Browser compatibility - we check if teh website functions correctly in the most popular internet browsers.
This way the website gains visitors. - Content Presentation/Structure - website architecture: we analyse if the displayed information is relevant for what the site wants to transmit.
- Homepage structure - we analyse if the homepage displays a balance between image and text and if it transmits the visitor a summary of the website or the sites most important information.
- Website intention - we determin if the website manages to meet the objectives for which it was designed:
- Information Quality
We check the degree of relevance the information on the website has for the search engines. - Website update
It is important for the website to be updated. - Contact, forms
We check if the contact information offers all the necessary details and if the forms are secured. - S.E.O.
We check if the website is optimized for the main search engines.
- Information Quality
2. Search engine marketing
Search Engine Marketing, or S.E.M., is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). If you need such a marketing campaign, EXIT's S.E.M. methods include:- Search Engine Optimization (or SEO)
- Paid placement
- Paid inclusion
3. Email marketing
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.However, the term is usually used to refer to:
- Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
- Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
- Adding advertisements in emails sent by other companies to their customers.
- Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)
4. Viral marketing
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even SMS text messages.
1. Creation
EXIT can build you a comercial concept based on market analysis and on the behaviour of the target audience. In creating your brand image we constantly use the idea that what we want to send out each time is a simple yet memorable message.We want to tell you the story.2. Production
EXIT has all the necessary means in order to produce radio and tv comercials.Our purpose is that you reach your goal while putting in the least amount of effort possible.1. Nameing
According to the domain of activity,the target audience and your desires regarding the perception on the new brand, EXIT offers a team which after careful examination of these variables, will come up with a suitable name that will meet your requests and those of the market.2. Logo Design
The new brand also needs a graphic representation that will allow itself to both impregnate in the subconscious of the consumer and at the same time activate itself every time the person comes in contact with the brands' activity domain. Exit will offer all these services along with a thorough market analysis.3. Brand Security
Your brand name and logo need to be protected against theft.A new and attractive brand is a certain target for market speculators.Exit can handle the safety of your brand by registering it at the State Office for Inventions and Brands.1. Display advertising
A web banner or banner ad is a form of advertising on the World Wide Web. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence.These images are usually placed on web pages that have interesting content, with many visitators or with a target of users very similar with the target of clients for the product that is advetised.
